Riyadh – Sharikat Mubasher: The Saudi Investment Marketing Authority, recently established by the Council of Ministers, aims to position Saudi Arabia as a prominent investment destination both locally and globally.
According to Umm Al Qura Newspaper, it will promote investment opportunities across various sectors while supporting businesses and services tied to investment marketing.
Under its newly approved regulations, the authority has 19 key responsibilities. These include developing investment marketing policies, strategies, and implementation plans. It will also promote Saudi Arabia's investment landscape domestically and internationally, highlighting the Kingdom's advantages, opportunities, and incentives.
A key role of the authority is managing a unified national identity for investment marketing, working with the Ministry of Investment and other relevant entities to ensure cohesive messaging and coordinated promotional efforts.
The authority will support ministries, agencies, and private sector stakeholders engaged in investment marketing. It will devise media plans, organize conferences and exhibitions, and work to attract international investment-related events. Additionally, it will support local conferences and develop new initiatives to boost investment appeal.
To strengthen partnerships, the authority will facilitate collaboration between local and foreign investors and draw on expertise from distinguished institutions. It will also assist the Ministry of Investment in setting performance indicators to assess marketing effectiveness.
The authority will collect investor feedback and challenges, sharing insights with the ministry to help improve the investment environment.
Organizationally, the authority has legal, financial, and administrative independence and reports to the Minister of Investment. Its Board of Directors, chaired by the minister, will include representatives from the Ministry of Investment, up to four government entities, and three experts appointed by the Prime Minister. The authority's CEO, appointed by the Board, will oversee investment marketing strategy development and related activities.
