Riyadh – Sharikat Mubasher: MRC Saudi, a leading media measurement company, partnered with AI-driven advertising technology firm Adspective to enhance audience insights and ad personalization in Saudi Arabia.

According to a recent press release, this collaboration combines MRC Saudi’s media analytics expertise with Adspective’s AI solutions, offering advertisers and content creators improved insights into audience behavior, ad performance, and engagement.

The partnership will see MRC Saudi’s real-time data powering Adspective’s AI models for dynamic ad placement aligned with audience behavior. It will also enable comprehensive tracking of audience engagement across TV, digital, and out-of-home media.

Additionally, Adspective’s AI will facilitate seamless, contextual ad insertions in real-time, while both companies will introduce predictive modeling tools to help advertisers stay competitive. This collaboration aligns with Saudi Arabia’s Vision 2030 goals by accelerating digital transformation in the media and advertising sectors.

Bandar Al Mashhadi, CEO of MRC Saudi, emphasized the partnership’s role in driving innovation and delivering impactful audience insights. Rafał Radawiec, CEO of Adspective, highlighted the goal of creating non-intrusive, engaging advertising experiences.

Co-Production Salon played a pivotal role in aligning both companies’ objectives, facilitating a collaboration poised to deliver significant benefits to the regional advertising sector.

This partnership is set to redefine media analytics and AI-driven advertising in Saudi Arabia, helping brands connect with audiences through more personalized and effective campaigns.