Riyadh - Sharikat Mubasher: The inaugural edition of the Sports Investment Forum witnessed the launch of two new companies to advance the sports sector in Saudi Arabia.

The first, Sikka Sports Investment Company, aims to invest more than SAR 50 million in sports projects and advanced sports technology. In his speech, CEO Mohamed Al Mohamadi stated that the company targets fostering innovation and supporting entrepreneurs in the sports sector by launching technology initiatives and leveraging emerging technologies, notably artificial intelligence.

Furthermore, Rafea Alghamdi, CEO of Rafea Development, announced the launch of R Sportdev Company, the first-of-its-kind sports real estate development company in Saudi Arabia.

Alghamdi stated that R Sportdev’s mission is to keep pace with the future projects in the sports sector, in alignment with Vision 2030.

The Sports Investment Forum (SIF), which takes place in Riyadh from 7 to 9 April, serves as a global platform for fostering collaboration, innovation, and sustainable development in the world of sports.

Organized by the Ministry of Investment and the Ministry of Sports, the SIF gathers specialists, stakeholders, and visionaries to exchange ideas, build partnerships, and explore opportunities that transcend borders.

The forum targets exploring and showcasing the latest technologies and tools in the field of sports and physical fitness, developing stadiums, improving the experience of players and fans, and encouraging investment in modern sports technologies.