Riyadh – Sharikat Mubasher: Chinese electric vehicle manufacturer BYD Co. announced plans to expand its footprint in Saudi Arabia, with the addition of seven new showrooms scheduled by the second half of 2026, as reported by Bloomberg.
This move follows the company’s initial entry into the Saudi market in 2024, where it currently operates three showrooms.
As part of its growth strategy, BYD is targeting the sale of over 5,000 vehicles in the Kingdom this year, underscoring its commitment to capturing a greater share of the emerging EV market in the region.
According to a report by PwC, electric vehicles account for just over 1% of total car sales in Saudi Arabia. The sector continues to face several structural challenges, including high vehicle costs, limited charging infrastructure, and the impact of extreme climatic conditions on performance.
BYD's expansion comes amid growing competition from other global automakers, including Tesla—which inaugurated its first Saudi showroom in Riyadh in April—and Chinese rival Geely, as international EV brands position themselves for long-term growth in the Kingdom.
