Riyadh – Exclusive Sharikat Mubasher: Saudi fintech startup Gersh is integrating artificial intelligence with “Buy Now, Pay Later” services such as Tabby and Tamara, alongside global payment networks Visa and Mastercard, to make international shopping easier for Saudi customers.
Abdulaziz Al-Harithi, the company’s CEO, told Sharikat Mubasher on the sidelines of the recent Money20/20 Middle East Conference in Riyadh that the platform enables users to purchase products from any sector worldwide and pay in flexible installments within Saudi Arabia. Customers can also redeem their loyalty points when shopping with global retailers.
Al-Harithi added that Gersh employs AI not only to display products but also to recommend purchase options and arrange direct door-to-door shipping, creating a seamless cross-border shopping experience.
He noted that during the conference, Gersh strengthened cooperation with Al Rajhi Bank and Saudi National Bank (SNB) on loyalty-point transfers, completed technical integrations with new payment gateways HyperPay and Madfu, and entered negotiations with four investment funds to explore future partnerships and funding opportunities.
The Money20/20 Middle East conference took place from 15 to 17 September 2025 under the patronage of Finance Minister Mohammed Al-Jadaan, with participation from the Financial Sector Development Program, the Saudi Central Bank, the Capital Market Authority, and the Insurance Authority.
The event gathered more than 350 speakers, 450 brands, and 600 investors from over 40 countries, highlighting trends such as AI in financial services, open banking, instant payments, and data governance.
