SMSA unveils ‘Micro Fulfillment’ service across 150+ hubs in Saudi Arabia

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GHADA.ISMAIL
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Nov 18, 2025
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Riyadh – Exclusive Sharikat Mubasher: Mohannad Khayyat, Managing Director of SMSA Express, unveiled a new feature launched by the company, the ‘Micro Fulfillment’ service, which enables SMSA’s clients to store their goods within over 150 hubs distributed across the Saudi Kingdom.

The new feature, Khayyat explains, enables businesses to deliver shipments to their clients in a couple of hours or within one day of ordering at maximum, with an option to collect orders directly from SMSA’s pickup points.

Speaking to Sharikat Mubasher on the sidelines of Seamless Saudi Arabia 2025, Khayyat added that SMSA Express is a Saudi-made company that was founded in 1994, positioning itself as a market leader in the courier industry in the Kingdom. SMSA Express began its expansion plans 10 years ago and now operates in 15 countries worldwide.

Khayyat noted that this is not SMSA’s first time to partake in the Seamless Conference, adding that the company already signed 3 agreements during its participation.

Seamless Saudi Arabia 2025, the Kingdom’s most comprehensive event for digital commerce, next-generation payments, and embedded finance, runs from 17 to 19 November in Riyadh, gathering merchants, SMEs, retailers, banks, and payment providers to discover the latest innovations in the digital commerce and payments ecosystem.

With the theme ‘The Future of Digital Commerce,’ this three-day conference hosts over 600 speakers, more than 600 exhibitors, and over 25,000 attendees from around the globe.


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