HUMIAN leads $900mn series C round for Luma AI

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NOHA.GAD
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Nov 20, 2025
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Riyadh - Sharikat Mubasher: HUMAIN, Saudi Arabia’s AI company owned by the Public Investment Fund (PIF), led a $900 million series C round for Luma AI, a US-based AI company building multimodal AGI, with participation from AMD, Amazon, and existing investors Andreessen Horowitz, Amplify Partners, and Matrix Partners.

As part of this partnership, HUMIAN and Luma AI announced a joint roadmap to advance the frontier of multimodal intelligence during the US-Saudi Investment Forum, held on the sidelines of Crown Prince Mohammad bin Salman’s visit to the US, HUMAIN revealed in a statement yesterday.

Additionally, Luma AI will become a customer of HUMAIN as the PIF company builds Project Halo, a 2-gigawatt AI supercluster in Saudi Arabia, to train and deploy next-generation AI systems.

The new funding and infrastructure will accelerate Luma AI's efforts to train large-scale World Models, foundational AI that goes beyond LLMs and learns from humanity’s digital footprint in video, audio, and language; and build products in HUMAIN Create that understand and simulate reality for robotics, entertainment, advertising, gaming, and personalized education at a global scale.

Tareq Amin, CEO of HUMAIN, said: “Our investment in Luma AI, combined with HUMAIN’s 2GW supercluster, positions us to train, deploy, and scale multimodal intelligence at a frontier level. This partnership sets a new benchmark for how capital, compute, and capability come together."

In turn, Amit Jain, CEO and Co-founder of Luma AI, stated that the company partners deeply with HUMAIN across customized models, go-to-market strategies, and the deployment of frontier capabilities to build a full end-to-end value chain for multimodal AI.

Moreover, the round marks a significant milestone in Luma AI’s mission to develop multimodal AI that can generate, understand, and operate in the physical world.


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