Riyadh - Sharikat Mubasher: Saudi Arabia’s pioneer of Fourth Industrial Revolution (4IR) technologies, Front End, signed a memorandum of understanding (MoU) with Booster Fuels, a US-based mobile fuel expert, to establish a joint venture company that introduces revolutionary mobile fuel delivery services across Saudi Arabia.
The partnership focuses on advancing technology-enabled mobile fueling services across major cities in Saudi Arabia, starting with an initial pilot phase in Dammam, the company announced in a press release today.
Both sides target showcasing the operational efficiency of their latest model for corporate fleets, service vehicles, and high-density consumer environments, combining Front End’s local market expertise with Booster’s proprietary smart mobile fueling technology to form a localized vessel for advanced solutions rooted in the Kingdom.
This marks the first phase of the roadmap that will eventually expand to other major cities in Saudi Arabia, including Riyadh and Jeddah, following the fulfillment of pre-determined operational milestones.
Majid Alghaslan, Chairman and CEO of Front End, stated that the implementation of the MoU represents a tangible step toward enhancing technological and commercial cooperation between Saudi Arabia and the United States.
“Front End is committed to introducing transformative technologies to the Kingdom and considers Booster’s smart fueling capabilities the perfect solution to address growing market demand with greater efficiency and remarkable innovation,” he added.
For his part, Frank Mycroft, CEO of Booster Fuels, commented: “Booster’s partnership with Front End represents a pivotal launchpad for our international expansion. Through joining forces with an esteemed Saudi-based entity, we have full confidence in our ability to successfully deploy mobile fueling technology in the Kingdom. Booster’s ethos vows to deliver safe and sustainable logistics solutions, and we are honored to be a part of Saudi Arabia’s industrial transformation.”
This collaboration will contribute to the growth of Saudi Arabia’s modern, integrated infrastructure, ultimately positioning the Kingdom as a global leader in smart logistics.
