Cairo - Sharikat Mubasher: PayTabs Egypt, an award-winning payment powerhouse in MENA, formed a strategic partnership with Edita Trade, a subsidiary of Edita Food, to streamline payments and cash collection methods.

Through this partnership, PayTabs Egypt will integrate its cash collection solution into Edita's operations to facilitate payments and cash collection between their representatives and end-point distributors, PayTabs Egypt announced in a press release today.

Edita will gain access to a vast network of over 550,000 points-of-sale (PoS) machines across Egypt, facilitated by more than four leading cash aggregators. Thereby, it will efficiently collect payments from its distributors nationwide through PayTabs Egypt's unified platform, eliminating the complexities of dealing with multiple aggregators individually.

Haytham Morsy, VP of Commercial and Business Development of PayTabs Egypt, affirmed that the partnership underscores the shared vision of fostering innovation and progress in the digital payment ecosystem. “We are thrilled to partner with Edita, a renowned leader in the Egyptian packaged snack food Market. This partnership exemplifies PayTabs Egypt’s commitment to providing innovative solutions that empower businesses to thrive in the growing digital economy,” he said.

For her part, Diana Wadid, Group Treasury Senior Director at Edita, stated: “This collaboration will not only improve efficiency and transparency but also enhance the overall experience for our distributors. By leveraging PayTabs Egypt's extensive network and innovative technology, we are confident in streamlining our operations and gaining a competitive edge.”

Through one dashboard, Edita will streamline operations by optimizing cash collection processes, enhancing transparency with real-time transaction visibility and reporting, and reducing the costs of traditional cash collection methods, ultimately improving cash flow management.