Riyadh - Sharikat Mubasher: Riyadh Air, Saudi Arabia’s new national carrier, signed a memorandum of understanding (MoU) with Huawei to advance its digital capabilities and reshape the future of air travel.
The agreement combines Riyadh Air’s global growth vision with Huawei’s technological expertise to elevate how guests discover, book, and experience travel with Riyadh Air, the airline announced in a press release today.
This MoU represents a significant step in Riyadh Air’s ambition to become one of the world’s most digitally advanced carriers.
Both sides will adopt a phased approach to developing the airline’s next-generation digital ecosystem, beginning with a focus on China and other key international markets. Additionally, Huawei will support Riyadh Air’s broader digital transformation, leveraging its expertise in cloud, AI, mobility services, and integrated digital ecosystems.
With 20% of smartphone users in China using Huawei devices, Riyadh Air will leverage Huawei’s technology and local reach to build a full, market-specific digital ecosystem, tailored to China’s unique social media and market environment, delivering seamless, personalized, and data-driven travel experiences.
Vincent Coste, Chief Commercial Officer of Riyadh Air, affirmed that China is an “important part” of the airline’s global expansion and essential to Saudi Arabia’s tourism growth. “As the Kingdom raises its target to 150 million tourists by 2030, our partnership with Huawei strengthens our ability to deliver the digital, seamless, and personalized journey Chinese guests travelers expect,” he added.
Meanwhile, Peak Yin, CEO for KSA at Huawei Consumer Business Group (CBG), commented: “This partnership is designed as a seamless and continuously evolving collaboration, enabling us to innovate together, elevating every stage of the travel experience and pushing the boundaries of what technology can bring to the aviation industry – and its guests.”
Moreover, Riyadh Air and Huawei will collaborate in various areas of digital innovation, including marketing, loyalty, cloud services, and advanced technologies, with a focus on co-creating future-focused digital solutions that enrich the travel experience and shape a new era of smart, connected aviation.
