Dubai – Sharikat Mubasher: 2PointZero Group announced an investment in the Series G preferred equity financing round of WHOOP, a global consumer health and wellness platform headquartered in Boston. As per a recent press release, the round was led by Collaborative Fund, with participation from 2PointZero alongside other investors.

This investment marks a strategic step for 2PointZero as it expands its footprint in consumer-focused industries, adding a high-growth wellness technology platform to its wellness investment portfolio. The group indicated that the move aligns with its strategy of backing companies with strong brand equity, recurring revenue models, and scalable growth potential.

Samia Bouazza, CEO of 2PointZero Group, said the company views WHOOP as a category-defining platform operating at the intersection of health, technology, and data. She noted that the investment also reflects the group’s confidence in the long-term growth potential of consumer health technology, particularly as the global wearables market is expected to approach $300 billion by 2032.

For its part, WHOOP said the partnership would support its next phase of international expansion, particularly in the UAE, where the company has been active since its partnership with Expo 2020 Dubai.