Dubai – Sharikat Mubasher: Enhance, a GCC-built operating system for personal training (PT), has raised $18.2 million in equity and venture debt to accelerate its expansion in the United States.
As per a recent press release, the round included equity investment from Global Ventures, a MENA venture capital firm, and venture debt from Stride Ventures. The new capital will support Enhance’s growth in the US, the world’s largest gym market and a key market for the company.
Enhance’s enterprise software has been licensed in the US since January 2025 and is now deployed across more than 700 clubs. The company describes its US expansion as one of the first instances of a GCC-built software platform being exported and deployed at scale in the market.
Across its markets, Enhance supports 15,000 personal trainers and facilitates more than 500,000 booked PT sessions monthly. Its revenue has recorded a 65% compound annual growth rate since 2019.
The company aims to become the operating system and system of record for the $42 billion global personal training market, helping gym operators turn PT into a more predictable and profitable revenue stream.
Enhance also operates across the GCC, with GymNation as its anchor partner across the UAE, Saudi Arabia and Bahrain. Saudi Arabia is its fastest-growing market outside the US.
The company uses AI to automate PT program creation and other operational processes while keeping trainers focused on customer relationships and coaching.
