Riyadh - Sharikat Mubasher: Yasmina, an AI-powered operating system for insurance demand, announced a strategic partnership with the Riyadh-based Qoyod, a cloud accounting software for Saudi businesses, to facilitate the insurance journey for established small and medium-sized enterprises (SMEs) across the Kingdom.

The partnership aims to advance tech infrastructure and enhance the ecosystem for business owners by integrating Yasmina’s embedded insurance directly into Qoyod’s platform, trusted by thousands of Saudi businesses for accounting and finance operations, according to a recent statement from Yasmina.

Yasmina helps businesses unlock new revenue and embed protection seamlessly into their customer journeys. It enables digital companies to offer insurance as part of the customer journey by connecting them with insurance providers through a unified, scalable infrastructure.

Yasmina’s platform removes the complexity of insurance distribution, allowing partners to integrate quickly, stay compliant, and focus on their core product while we handle everything behind the scenes.

Meanwhile, Qoyod aims to simplify business operations and provide clients with the best experience by offering an easy-to-use, professional accounting system and innovative financial solutions to help business owners grow their businesses.

The partnership was announced at Money20/20 Middle East, the region's leading fintech event, which took place in Riyadh from 14 to 16 September. The event gathered over 600 investors, more than 350 brands, over 350 speakers, and more than 150 startups, reinforcing Riyadh’s growing role as a meeting point for the global and regional financial ecosystem.