Riyadh - Sharikat Mubasher: Newgen Software Technologies Limited, a leading global provider of low-code digital transformation platforms announced the launching of a new revolutionary AI-powered platform that is expected to change the face of the banking industry in the Middle East Region.

According to the press release dispatched recently, LumYn is a Gen AI-powered hyper-personalization platform that is designed specifically for the banking sector. This innovative growth intelligence platform is set to enhance profitability and significantly improve bank customer experiences worldwide. In the current financial landscape, customers demand personalized service and tailored solutions.

LumYn addresses this need by combining predictive intelligence with advanced conversational AI capabilities. This enables banks to build a hyper-personalized understanding of each customer's need, behavior, preferences, and intent to drive deeper engagements while ensuring data privacy and security.

LumYn has a Conversational AI feature that shall enable business users to interact with customer data (transactions, behavior, and interactions) using natural language, facilitating seamless insight generation and growth strategy development, the Customizable AI models that tackle unique business challenges, promoting growth.

Virender Jeet, CEO of Newgen Software, commented on this saying, “LumYn is not just a personalized AI platform; it’s a hyper-personalized one, layered with Gen AI capabilities. This means that LumYn goes beyond traditional personalization by understanding and adapting to customers’ evolving preferences, behaviors, and life stages in real-time.”

It is worth mentioning that Newgen is targeting the Saudi Kingdom and the UAE as part of the initial roll-out.