Riyadh - Sharikat Mubasher: The AI-powered data activation platform, Journify, successfully secured a strategic investment from Shorooq Partners, Bunat Ventures, and Plug and Play to accelerate the development of its AI roadmap.

In a recent statement, the UAE-based platform revealed that the investment will support hiring across engineering, product, and commercial teams, and fuel its expansions into Saudi Arabia, the UAE, and other GCC countries.

Journify offers a simple solution to enable advertisers to activate their first-party data across major platforms, including Meta, TikTok, Snapchat, Google, and X. Aiming to make first-party data activation accessible and effective, Journify focuses on agnetic AI systems for one-to-one personalization at scale.

With targeted AI investments, Journify is gearing up to deploy autonomous agents for personalized experiences, precision targeting, automated media optimization, and improved conversion rates throughout the customer journey.

Taoufik El Jamali, Co-Founder and CEO of Journify, said: “We're reimagining brand-customer relationships. Our goal is to enable businesses of all sizes to leverage first-party data efficiently. Our customers' results validate our approach and signal a new era in digital marketing.”

For his part, Omer Zabit, Partner at Shorooq Partners, commented: “The team's clarity of vision and execution has deeply impressed us. Journify addresses one of digital advertising's most critical gaps today: the underutilization of first-party data. As regulations evolve and brands demand better results, this will be the infrastructure marketers rely on for the next decade."

Journify's growth is backed by partnerships with forward-thinking brands ready to embrace modern advertising approaches.