Riyadh - Sharikat Mubasher: Saudi Arabia’s new national carrier, Riyadh Air, announced plans to start its first daily flight to London Heathrow Airport (LHR) on 26 October, a landmark on its journey towards its 2025 debut.

In a recent statement, the airline also launched its groundbreaking loyalty offering, Sfeer, designed to provide exclusive benefits to its early Founding Members and showcase the future direction for dynamic airline loyalty programs.

Sfeer is set to become one of the world's most unique and exciting loyalty programs, seamlessly combining community engagement with gamified experiences, all while unlocking the very best of Saudi Arabia.

Commenting on this milestone, Tony Douglas, CEO of Riyadh Air, said: “This isn't just a launch; it's a tangible realization of a vision to connect Saudi Arabia to the world, a core pillar of Saudi Vision 2030. Our commitment to begin operations in 2025 is being fulfilled.”

He emphasized the airline’s vision to transform the loyalty industry by offering unparalleled benefits and fostering a unique sense of community among members.

Sfeer will offer immediate and compelling advantages, positioning members at the forefront of Riyadh Air's journey, and ‘The Founders’ will receive priority access to bookings on future flights.