Riyadh - Sharikat Mubasher: SBI, a global data, AI, and EPM consultancy, formed a strategic partnership with AstroLabs, the leading business expansion platform in the GCC region, to expand into Saudi Arabia and accelerate innovation across the Kingdom.

As part of this expansion, SBI will establish an office in Riyadh to strengthen its local delivery capabilities and tap into the Kingdom’s accelerating demand for AI and data transformation, the company announced in a statement today.

The Riyadh office will act as a hub for delivering on-the-ground support to enterprises seeking to modernize data infrastructure, enhance financial performance, and embed AI into decision-making.

Thomas Lusson, Global CEO of SBI Group, said: “Our expansion into Saudi Arabia is a natural next step in SBI’s global growth journey. The Middle East, and Saudi Arabia in particular, play a pivotal role in our long-term ambitions as the region continues to lead major transformation programs powered by data and AI.”

Meanwhile, Karim Lahlou, Managing Director of SBI Middle East, commented: “By expanding our presence, we aim to support organizations in building modern data platforms, optimizing financial performance, and transforming insight into action.”

SBI operates in 11 offices across Europe, Africa, the Middle East, North America, and APAC. It delivers large-scale transformation programs across retail, finance, transport, logistics, and health.