Riyadh - Sharikat Mubasher: webook.com, a Saudi-born global technology platform for live experiences, announced the acquisition of SmartMove, a Portugal-based event technology company, as part of its global expansion strategy.

Through this acquisition, webook.com will establish its first operational base in Europe, creating a platform to scale its technology, partnerships, and event operations across the continent, the company announced today in a press release.

SmartMove specializes in membership management, ticketing systems, access control, CRM, e-commerce, and digital event operations.

This acquisition marks a major milestone for Saudi Arabia’s technology sector and reflects the growing ability of Saudi-born companies to export technology, expand into global markets, and contribute to the ambitions of Vision 2030.

It combines SmartMove’s deep local expertise in club membership, ticketing, access control, and event operations with webook.com’s strengths in event discovery, high-demand ticketing, fan engagement, anti-scalping AI, identity-linked ticketing, digital commerce, and scalable event infrastructure.

Nadeem Bakhsh, Chief Executive Officer of webook.com, said: “This acquisition is a Saudi technology export story. It shows how companies from the Kingdom are now building platforms capable of competing internationally, acquiring global capabilities, and contributing to the future of sports and entertainment technology.”

He affirmed that SmartMove gives webook.com a strong operational foundation in Europe, with deep expertise in football membership, ticketing, and matchday access. “Together, we are ready to innovate the live event and entertainment booking experience for fans and organizers across Europe.”

As part of its global expansion strategy, webook.com is expected to announce additional European partnerships and projects in the coming weeks.

Built in Saudi Arabia to power some of the region’s most in-demand events, webook.com has grown into a global live experience platform, reaching over 17 million users across more than 180 countries and processing more than 40 million ticket bookings.