Riyadh - Sharikat Mubasher: RIME, a Riyadh-based leader in physical AI, successfully secured more than  $2 million in a seed funding round led by SEEDRA Ventures, with participation from Unity Invest Partners and a group of angel investors.

RIME will use the new capital to scale its platform, continue developing its technology infrastructure, and fuel its regional expansion plans, the company revealed in a LinkedIn post today.

The company will also use the investment to help enterprises build reliable, simple, and scalable AI applications.

RIME offers a SaaS-based platform designed for retail businesses and F&B brands to streamline in-store operations, enhance customer experience, and improve workforce efficiency. It enables enterprises, supply chains, and service providers to build and operate Agentic AI, leveraging Artificial Internet of Things (AIoT) and edge computing to provide secure real-time data processing and decision-making on-site, without the need to transmit it to remote data centers.

Covering more than 2,000 locations, RIME provides real-time monitoring, actionable insights, and automated task generation to simplify complex operational challenges. By digitizing processes and improving operational transparency, the platform helps brick-and-mortar businesses reduce operational costs, mitigate fines and compliance risks, and adapt to evolving market demands while driving revenue growth.