Riyadh – Sharikat Mubasher: Dolce&Gabbana, the Italian luxurious fashion brand, announced launching a new brand center in Diriyah, Saudi Arabia—an innovative brand center that redefines the luxury retail experience.

Located in the prestigious Bujairi Terrace, the new space seamlessly integrates Italian elegance with the rich heritage of Najdi architecture, according to a recent press release.

Extending on a 1,500 square meter space, the Diriyah boutique is considered one of the largest Dolce&Gabbana stores in the world, showcasing its full range of collections.

The location offers a modern interpretation of traditional Arab architecture, seamlessly integrated with the natural landscape and historical context.

The design draws inspiration from the history of Diriyah, particularly the traditional Najdi architecture of the At-Turaif district, a UNESCO World Heritage site, and the concept of desert tents, which have long symbolized social spaces central to Saudi culture.