Riyadh – Sharikat Mubasher: Rabbit, the tech-driven e-commerce startup known for 20-minute deliveries, officially launched in Saudi Arabia and is aiming to deliver 20 million items across major cities by 2026.
Already live in Riyadh, the company has established its regional headquarters in the capital and is operating through a growing network of dark stores (fulfillment centers), according to the Rabbit’s press release.
The move builds on its commercial license secured from the Ministry of Investment in 2022 and is part of Rabbit’s wider GCC expansion, with Saudi Arabia as its top focus.
Ahmad Yousry, Co-Founder and CEO of Rabbit, said: “We are delighted to announce Rabbit’s expansion into the Kingdom. We pride ourselves on being a hyperlocal company, bringing our bleeding-edge tech and experience to transform the grocery shopping experience for Saudi households and delivering the best products - especially local favorites- in just 20 minutes. We’re building Rabbit Saudi, for Saudis, by Saudi hands.” With online grocery penetration still low in the Kingdom at just 1.3%, Rabbit sees strong growth potential. A shift to just 4% would unlock a $2 billion e-grocery market in a sector already worth $60 billion.
Rabbit’s business model—powered by AI, local sourcing, and fast logistics—focuses on groceries, cosmetics, and household staples, often delivered in under 20 minutes. Over 60% of its suppliers are local, aligning closely with Vision 2030 goals around digital transformation, SME growth, and economic diversification.
The Saudi launch follows Rabbit’s success in Egypt, where it has fulfilled over 40 million orders from 1.4 million users, with 8.5x revenue growth in the past two years.
Backed by new investors like Lorax Capital, Global Ventures, Raed Ventures, and Beltone VC, Rabbit plans to scale sustainably—without heavy discounting—by relying on operational efficiency and strong unit economics.
