Cairo - Sharikat Mubasher: PayTabs Group, an award-winning payments solutions powerhouse, forged a strategic partnership with Mastercard to facilitate digital payment solutions for small and medium enterprises (SMEs) in Egypt.

Through this collaboration, PayTabs will leverage Mastercard’s global network and digital payments capabilities to provide merchants with a while-labelled digital payments platform, the company announced in a press release today.

This solution is designed to elevate payment acceptance capabilities for SMEs, driving the widespread adoption of contactless payments while accelerating the country’s digital transformation agenda.

The platform will equip small businesses with fast, secure, and cost-effective customizable solutions for accepting digital payments, providing a seamless payment experience, particularly for mobile users.

Karim Eyada, General Manager of PayTabs Egypt, said: “We are excited to collaborate with Mastercard to bring PayTabs white labelled payment orchestration solutions to Egypt. By providing acquirers with this state-of-the-art platform, we are not only supporting Egypt’s transition to a cashless society and enhancing digital payment accessibility but also enabling SMEs to thrive in the digital economy.”

He highlighted that the partnership will enable PayTabs to boost digital transaction volumes, expand the reach of online payments, and elevate the overall user experience for both merchants and customers in Egypt.

For his part, Mohamed Assem, Country Manager for Egypt, Lebanon, and Iraq at Mastercard, commented: “Together with PayTabs, we are delivering the next generation of payment solutions that will fuel the progress of Egypt’s SMEs sector, strengthening its role in the country’s digital transformation, and contributing to long-term economic resilience.”

Moreover, the platform helps integrate more businesses and customers into the formal financial system by improving cash flow management and reducing dependence on cash.