Riyadh – Sharikat Mubasher: Global transformation consultancy Emergn announced the official expansion into the Kingdom of Saudi Arabia with the launch of Praxis, its AI-powered product management platform designed to help organizations accelerate digital transformation in line with Vision 2030.

The platform aims to help organizations achieve greater clarity, efficiency, and measurable impact in how they build and grow products, according to a recent press release.

Powered by Stella AI, Praxis integrates coaching, product management tools, and on-demand learning into a single intelligent workspace that supports teams throughout the entire product lifecycle.

Alex Adamopoulos, Emergn Chairman and CEO, said the launch marks a key step in supporting AI-driven innovation across Saudi Arabia’s private and public sectors, noting that Praxis helps translate Vision 2030 into practical, scalable outcomes.

The company’s new regional headquarters in Riyadh reinforces its long-term commitment to the market and will host a dedicated team combining global AI experts with Saudi talent.