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  1. Mubasher News
  2. Saudi Sawt secures $1mn to revolutionize AI-powered customer service

Saudi Sawt secures $1mn to revolutionize AI-powered customer service

NOHA.GAD
Jul 28, 2025
Sawt, a leading Saudi AI-powered voice call platform, closed $1mn pre-seed round to revolutionize customer service experience in the region

Riyadh - Sharikat Mubasher: Sawt, a leading Saudi AI-powered end-to-end voice call platform, secured SAR 3.75 million ($1 million) in a pre-seed funding round led by T2 and STV.

Swat will use the new capital to develop Arabic-native voice AI models to transform customer support experience across the region, the company announced in a statement today.

This investment will also help the company expand its teams, upgrade its technical infrastructure, and develop its models, ultimately handling millions of voice interactions smoothly and reliably.

Abdulmalik Alsaeed, Co-founder and CEO of Sawt, said: “Today, Saudi Arabia is undergoing a massive AI-driven transformation, with 66 of Vision 2030’s 96 goals tied to data and AI. At Sawt, we are proud to contribute to this movement by building Arabic voice technology from the ground up, right here in the Kingdom.”

For his part, Ahmad Al Naimi, General Partner at STV, commented: “Sawt exemplifies a new wave of Saudi AI-native ventures. With a strong tech edge and commercial momentum, they are poised to lead the $800million-$1.2billion GCC AI call center automation market.”

Sawt enables businesses to handle customer support, bookings, and sales through AI agents that sound natural, respond intelligently, and operate 24/7 without interruption.

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Saudi Arabia
AI
Customer service
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